Digital Marketing Blog

Email marketing is undeniably one of the most effective methods that can be used by e-commerce store owners to increase their reach and overall sales. Since it is low cost and can be sent out to masses at once, there is no question about why this form of marketing is emphasized upon and has become a priority for many new stores. However, since almost everyone is using email marketing , and so extensively, it can be challenging to get attention and make sure that your emails stand out in comparison to others. Excellent email marketing requires proper timing, relevance, and the right amount of personalization to grab consumer attention. Below, we tell you how you can improve your email marketing strategies to make them more useful. SUBJECT LINES:   This is one of the most essential parts of any email since it can be the deciding factor between the receiver opening or ignoring the message. If the subject line doesn’t urge people to act in some way, even the best and...

GIF stands for “Graphical Interchange Format” which is essentially a file that is compressed for reducing the transfer time. They have become a sort of currency for communicating emotions and things which may not communicate easily through words or simple images. Types of GIFs Reaction : This type of GIF is usually seen on social media and messaging sites. They are primarily used for commenting and as a reaction to other posts, information, or images Illustrations : These are GIFS which have been made or illustrated by artists and have then been made into GIFS. A lot of this art can usually be found on Giphy. Illusions : These are GIFS which serve a primary purpose of looking confusing or deceive. Try not looking at them for too long because they tend to leave viewers confused and dizzy. Cinemagraphs : They are generally images which have only specific animated sections, usually a simple motion on a loop. They tend to be used primarily in GIFS intending to communicate some Cal...

Google Adwords  is an advertising program which you can use to promote your business on online platform. So that you can increase traffic and awareness on your website. In Adwords, you can create Ad campaign anytime which includes Ad text , budget and settings; Adwords control your own budget.  Become a  Google AdWords   Expert with this step-by-step easy   Infographic .  

There are numerous advantages to both instructors and the learners when you look into the field of online training videos. As an instructor, you have the freedom to make the videos anywhere and at any time. There is a flexibility which is not associated with most forms of teaching or most types of videos.  Since education through video creation is a unilateral transfer of knowledge, your content will have to be exceptionally good to get the attention of the students, and more importantly, to retain it. Students today have very high expectations of the videos they choose and the content they learn from. Below, we offer a few basic tips to get you started on your journey as an educational video creator. CONNECTING As an online educator, your most important task is to form connections or bonds with your audience. The easiest way to gain this attention when you’re starting is to use ‘talking head’ videos, which are essentially videos that feature you lecturing. The students w...