Online reputation management ORM is very important for company success in today’s internet savvy world. To know what is ORM and how it will give strength to your company, let us dwell further. ORM is a process which can manage and monitor the online reviews for a company which directly means managing the online presence of your brand. Today’s world consists of internet-savvy generation, and the web is a very powerful platform for the consumer where they can share and express their ideas, reviews and voice against and in favor of any business house or brand. Some experts view the consumer as the controller of any business reputation and public views. So, there arises the necessity to take action in a proactive manner that includes managing the reviews and reputation of the brand online. This has become a necessity for companies to survive in the competitive web world. For example, all the negative reviews and comments about your restaurant business can break its impression...