Bill Gates in 1996 commented that ‘content is the king’ of digital marketing . Probably he wasn’t aware of the strength of well-curated content then, but after witnessing the status of content currently in the online space, it can be inferred that he was not wrong saying this. Online content especially in the videos have dominated the online space, and have become the uncrowned king with its online presence in every field and aspect be it tutorial, educational, explainer, trade show or any other kind of video. Benefits of video marketing Video content has been having been able to attract the attention of the audience without much effort because studies have proved that visual content is preferred and viewed in the large number than the content read online. Companies which have understood beforehand and have trapped the power of video content for advertising today leads the market with their efforts. For example, a simple search for R...