Email marketing is undeniably one of the most effective methods that can be used by e-commerce store owners to increase their reach and overall sales. Since it is low cost and can be sent out to masses at once, there is no question about why this form of marketing is emphasized upon and has become a priority for many new stores. However, since almost everyone is using email marketing, and so extensively, it can be challenging to get attention and make sure that your emails stand out in comparison to others. Excellent email marketing requires proper timing, relevance, and the right amount of personalization to grab consumer attention. Below, we tell you how you can improve your email marketing strategies to make them more useful.
SUBJECT LINES:
This is one of the most essential parts of any email since it can be the deciding factor between the receiver opening or ignoring the message. If the subject line doesn’t urge people to act in some way, even the best and most thought out body text will go to waste, and your entire strategy will stop abruptly. Hence, the subject line deserves careful thought and consideration. While writing it, remember to be clear about your content, and try not to hover towards clickbait styles. While it may seem a smart idea to use a subject line that immediately grabs attention if it turns out to be irrelevant once the email has been opened, your viewer will be quickly frustrated. Moreover, try and keep it short but to the point, especially since we now live in a world of smaller screens where the only limited text will show up on the screen. Including questions can be a good idea.
TIMING:
The time at which you send an email can significantly affect how it impacts viewers. This will vary depending on the customers, the content of the email, how you are expecting them to react to it, and the different time zones it will be reaching out to. For online stores, this could mean identifying the peak times for purchases and site visits, which will help you analyse the work habits of your customers. Moreover, If you email is going out to numerous time zones at once, you will have to identify the key ones and work accordingly. Your aim should be to send the email out at a time when the viewers are most likely to open it and view it immediately instead of simply swiping away notifications.
BODY:
The body of the email is where you bring in the content and tell your viewers what you’re contacting them about. Ideally, your body text should at least match a part of the subject line so that you do not irritate the reader. Moreover, it should be crisp, and to the point, since most people reading emails don’t care to sift through a ton of flowery language and metaphor. Also keep the body as compelling as possible, so that the reader remains hooked from start to finish. If any links or registrations are included, check and double check before the email goes out to make sure that everything is appropriately functional. Keep paragraphs short, use bullet points or headers where necessary, and make the entire reading process as simple as possible.
VISUALS:
If you include images, GIFs or short video clips in your email, keep in mind that this may increase the amount of time that the email takes to load and will not sit well with impatient viewers. Ideally, use small image files, and try to place them in the most relevant parts of the email. Moreover, try not to depend too much on the images for conveying information, in the off chance that they should fail to load later.
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