Digital Marketing Blog

Bill Gates in 1996 commented that ‘content is the king’ of digital marketing . Probably he wasn’t aware of the strength of well-curated content then, but after witnessing the status of content currently in the online space, it can be inferred that he was not wrong saying this.  Online content especially in the videos have dominated the online space, and have become the uncrowned king with its online presence in every field and aspect be it tutorial, educational, explainer, trade show or any other kind of video. Benefits of video marketing Video content has been having been able to attract the attention of the audience without much effort because studies have proved that visual content is preferred and viewed in the large number than the content read online.  Companies which have understood beforehand and have trapped the power of video content for advertising today leads the market with their efforts.   For example, a simple search for R...

There are a lot of ways to learn digital marketing for free via online medium, of your own, and without joining classes. Digital marketing  has reached an enormous industry status. Many digital marketing professionals are willing to impart their knowledge on the subject for free, but you have to know the skills and the entire process thoroughly of how digital marketing works before deciding upon whether to learn  digital marketing course  or not. Some of the Skills required to deliver the best result as Digital marketer are:- SEO PPC Social media marketing Digital analytics Inbound marketing Email marketing Coding Product design etc The resources that can help you develop skills needed for digital marketing are:- SEO (Search-Engine-Optimization) SEO (Search Engine Optimization) can be defined as a practice that helps in increasing the volume and quality of web traffic on website through organic search engine results. The ultimate guide to the C...

Ecommerce depends to a great extent upon the website, and this means that unless your website is stellar, you’re not optimizing your business. A good website is a prerequisite if you are aiming to turn your site visitors into customers. Purchases will only happen if the entire process is quick, simple, and effective. Irrespective of how well you plan your marketing campaigns, how much you strategize, and how hard your marketing and social media teams work, a bad website will bring all their work to a stand-still. If visitors leave your site because they find it hard to navigate or understand, you need to re-evaluate immediately. Below, we lay out a few basics to keep in mind for ensuring that you are providing potential customers with the best possible online shopping experience. BE MINDFUL ABOUT THE USER A lot of website designers get very carried away during the process of setting up the site and include some new formats, ideas, and elements that they think look ideal....

GIF stands for “Graphical Interchange Format” which is essentially a file that is compressed for reducing the transfer time. They have become a sort of currency for communicating emotions and things which may not communicate easily through words or simple images. Types of GIFs Reaction : This type of GIF is usually seen on social media and messaging sites. They are primarily used for commenting and as a reaction to other posts, information, or images Illustrations : These are GIFS which have been made or illustrated by artists and have then been made into GIFS. A lot of this art can usually be found on Giphy. Illusions : These are GIFS which serve a primary purpose of looking confusing or deceive. Try not looking at them for too long because they tend to leave viewers confused and dizzy. Cinemagraphs : They are generally images which have only specific animated sections, usually a simple motion on a loop. They tend to be used primarily in GIFS intending to communicate some Cal...