Link building is a very important skill in SEO practice that requires different skills such as good content, great skills for selling, programming, knowledge of psychology, and of course the methods of yesterday’s marketing. All these factors clubbed together will help more and more people to link with your site, which means the possibility of more search engine traffic. Analysts have found out that there are more than 1 million Google search results in the last year, which means that links impacted ranking more than any other factor on the Google search engine. Google claimed to have backlink as one of the rankings signals the other two being content and Rank Brain , which implies links forms the foundation of Google’s algorithm . 1) Page Rank and high- authority links Unlike Yahoo search, Google Search is based on how many people are linked to that particular page, which is popularly called a Page Rank algorithm. This is one of the best methods to determine the quality