Email marketing is undeniably one of the most effective methods that can be used by e-commerce store owners to increase their reach and overall sales. Since it is low cost and can be sent out to masses at once, there is no question about why this form of marketing is emphasized upon and has become a priority for many new stores. However, since almost everyone is using email marketing , and so extensively, it can be challenging to get attention and make sure that your emails stand out in comparison to others. Excellent email marketing requires proper timing, relevance, and the right amount of personalization to grab consumer attention. Below, we tell you how you can improve your email marketing strategies to make them more useful. SUBJECT LINES: This is one of the most essential parts of any email since it can be the deciding factor between the receiver opening or ignoring the message. If the subject line doesn’t urge people to act in some way, even the best and mos