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On-Page and Off-Page Techniques



On-Page SEO

On-page SEO refers to a series of actions you can take on your website to improve it and make sure it is search engine optimized.


There are a few key On-Page SEO tactics:

Optimizing titles and meta descriptions: Your page title tells search engines why your page is relevant to a search query, while your meta description describes what your page is about. Keywords and creating a piece of content that is readable and legitimate make up optimization.


A structured URL: To make a web page simpler for users and search engines to understand.


User-friendly navigation: A system of directing viewers to different sections of a web site.


Integrated internal links: These enable easy navigation between pages within the same domain.


Optimization of the main heading (H1) and its subheadings (H2, H3, H4)


Optimization: Images are crawled by Google, and images with fast loading speeds are displayed in the search results.


A mobile friendly site that has an easy-to-understand interface and loads quickly.



Off-page SEO








Off-page SEO refers to activities you can perform away from your website.


Below are the major off-page techniques for SEO:


Creating backlinks: Backlinks are obtained when someone links to your website from another website. Links that point from a website to another are called backlinks (also known as inbound links). Google, Yahoo, and other search engines count backlinks as votes. Pages with a high backlink density will generally have a high organic search engine ranking since they are perceived to be more relevant.


Advertising on social media: Content marketing includes posting consistent and high-quality content, allowing users to easily share your content, optimizing your images for search engine optimization, participating in active conversations, etc. Posts and blogs that are popular also receive backlinks, so it's a good idea to plan them out.


A brand mention: You need to deal with online references that impact your brand's image. When a brand name or URL of your website is mentioned on another site, it can affect your off-page SEO. Often, product mentions in review sections lead to more engagement and greater sales, particularly if they are positive.


Customer Reviews: You can tell how much you value your customers' observations and feedback about your business by looking at what they are saying about you and the way you are responding to them. Search engines crawl and determine the trustworthiness and credibility of your websites based on each review.

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